With the third quarter in the books, a TV advertising report from iSpot is now out.
What were its key conclusions? Both estimated national TV ad spend and TV ad impressions during new-airing programming were down 5% year-over-year when compared to Q3 2021.
But, three categories jumped from last year, even as the three-month period ending September 30, 2022 did not include the NBA Finals or the Summer Olympics.
