These Three TV Ad Categories Jumped In Q3


With the third quarter in the books, a TV advertising report from iSpot is now out.

What were its key conclusions? Both estimated national TV ad spend and TV ad impressions during new-airing programming were down 5% year-over-year when compared to Q3 2021.

But, three categories jumped from last year, even as the three-month period ending September 30, 2022 did not include the NBA Finals or the Summer Olympics.

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