These Pay-TV Nets Are Being Added To Nielsen OOH Reports


Nielsen’s National Out-of-Home Reporting Service will now feature metrics for one of the nation’s most prolific pay-TV news network, and for its sports-focus brethren.

A long-term agreement, the pact will see the delivery of program and commercial ratings for live plus seven days of time-shifted viewing.

The announcement comes following yesterday’s news of the addition of “eligible TV viewing” from Hulu and YouTube TV to Nielsen’s Digital in TV Ratings service.

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