"The Talk" premiere week shows growth with Women 25-54


The premiere week of CBS’s new daytime talk show, THE TALK, posted impressive growth among women 25-54 on the CBS O&O stations and across all local people metered markets versus the same time period a year ago, according to Nielsen live plus same day metered market ratings for the week ending Oct. 22.

On the 14 CBS O&O stations, THE TALK improved among women 25-54 by +60% (0.8 from 0.5) and by +50% in the local people metered markets (0.9 from 0.6).

Among the CBS stations seeing the biggest year-to-year increases in women 25-54 were WCBS, New York; KCBS, Los Angeles; KTVT, Dallas; KPIX, San Francisco and KCNC Denver.

THE TALK placed first in its time period among women 25-54 in eight metered markets including CBS O&O stations in Philadelphia, Miami and Baltimore.

Nationally, THE TALK delivered a 1.6/06 with 2.14m viewers, 1.0/07 in women 25-54, 0.8/05 in women 18-49 and 0.5/04 in women 18-34.   Notable for a freshman series in its first week, THE TALK tied veteran time period winner “One Life to Live” among women 18-34.

(source: CBS)