Across three continents, more than 75% of buyers surveyed agree that “TV” is now both linear and streaming platforms. Concurrently, more than 70% of respondents believe that all forms of TV should be sold on impressions.
That’s the key conclusion from a global analysis of “converged TV” from TVSquared, which combines insights from close to 1,000 buyers in the U.S. and in the U.K., Germany and Australia.
Analyzing billions of ad impressions across 20 converged TV campaigns active on TVSquared’s ADvantage platform, the report also uncovers insights on incremental reach and how to best approach converged TV strategies.
