Facing significant competition from the American Music Awards and Football, FOX’s 8-10p animation block was down week over week but still showed significant increases compared to FOX’s 8-10p average with regular programming last Fall, gaining +18% among Adults 18-49, +20% among Adults 18-34 and +13% in Total Viewers.
At 8p THE SIMPSONS posted a 3.3/8 among Adults 18-49 and so far this season has improved upon its Fall’08 average by +8% among Adults 18-49, +7% among Adults 18-34 and +5% in Total Viewers.
At 8:30p THE CLEVELAND SHOW delivered a 3.3/8 among Adults 18-49, down only one-tenth of a rating point from last week (3.4/8), while it retained 100% of its SIMPSONS lead-in. So far this season THE CLEVELAND SHOW has outperformed last year’s King Of The Hill Fall average by +30% among Adults 18-49, +40% among Adults 18-34 and +23% in Total Viewers.
At 9p FAMILY GUY posted a 3.8/9 among Adults 18-49. For the 09/10 season FAMILY GUY has out-delivered its Fall’08 average by +18% among Adults 18-49, +19% among Adults 18-34 and +13% in Total Viewers.
AMERICAN DAD at 9:30p posted a 2.8/7 among Adults 18-49 and so far this season has outperformed last year’s Fall delivery by +14% among Adults 18-49, +11% among Adults 18-34 and +8% in Total Viewers.
Competition
Due to the nature of live sports, Fast Nationals for ABC from 7-7:30p are approximate. Following the NASCAR Ford 400 overrun at 7p and a repeat America’s Funniest Home Videos (2.0/5) at 730p, ABC’s 37th Annual American Music Awards posted a 5.5/14 from 8-11p, up +8% from the ceremony’s performance on the same night last year (5.1/12).
Due to an NFL overrun, Fast Nationals are approximate until 7:30p. CBS’ 60 Minutes (3.4/9) from 7:30-8:30p, Amazing Race 15 (3.5/8) until 9:30p and Cold Case (2.0/5) from 9:30-10:30p were in line with their prior season performance. In its first airing since switching time periods with Cold Case, Three Rivers (1.6/4) from 10:30-11p matched its lowest telecast ever.
Due to the nature of live sports, Fast Nationals for NBC are approximate. In addition, note that NBC’s 7p NFL Pre-Game will be sustained by Nielsen. Following Football Night In America at 7p (2.3/6), 730p (3.3/9) and 8p (4.5/11), NBC’s Sunday Night Football Game 11: Eagles vs. Bears delivered a 5.6/14 from 830-11p, down from last week’s Game 10 (Patriots vs. Colts) which posted a 7.5/18 in the Fast Nationals before rising to an 8.6/22 from 8:31-11:46p in the Finals.
(source: data and information provided by Fox)
