The Rush to perspective


Whatever one thinks of Rush Limbaugh, he proves the power of radio. Radio broadcasters may be worried about new technologies, competition, and the economy, but Rush Limbaugh proves the power of well prepared personalities who can entertain year after year, well beyond the life of even the most popular TV shows.  Importantly, too, Rush is heard mostly on AM radio stations that are far removed from new technology, yet his power to influence people and get ratings is still huge.  We should not, amidst the turmoil and stress, forget the unique power of radio personalities to maintain and grow this industry.  President Obama has given radio a giant boost.  Let’s not waste this endorsement.

Jay Williams, Jr.

Broadcasting Unlimited, Inc.