The Mobile, Social, Video “Power Brew”

0

BIASlide#8Mobile, social and video — what BIA/Kelsey refers to as the “power brew” for local advertisers — are among the categories that are fueling growth in the local online/digital segment.


The company forecasts location-targeted mobile ad spending will grow from $8.4 billion in 2015 to $11.3 billion in 2016 and social media revenues will grow from $2.4B this year to $3.3B next year.

Click here to Login & view the full article & read our famous RBR+TVBR observation (Not a member? Join Today!)

SHARE
Previous articleCumulus Stock Drop Trend Persists
Next article2016 Local Ad Revenues Could Pass $146B
RBR+TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.