For two hours on Wednesday, with a second two-hour session set for Thursday, the 12-year-old Coalition for Innovative Media Measurement (CIMM) took to Zoom and conducted the first of its two virtual sessions comprising the 10th annual Cross-Platform Video Measurement & Data Summit.
What did Managing Director and CEO Jane Clarke, who hosted the event, have to share? For starters, the four “building blocks” to cross-media measurement were shared.
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