He’s in charge of sales for a standalone station in Market No. 108, a city that is dominated by iHeartMedia, Cumulus Media and Southern Stone Communications. How can Adult Contemporary WRSA-FM “Mix 96.9” in Huntsville, Ala., survive and thrive, in particular today?
GM and GSM Nate Adams tackled these questions in a June 2021 InFOCUS Podcast, presented by dot.FM, in an interview with RBR+TVBR Editor-in-Chief Adam R Jacobson. Some two years later, Mix 96.9 is stronger than ever, and ranked No. 2 in July 2023 with a 7.9 share of listening in the market. And, it is likely thanks to the fundamentals put in place by Adams.
Listen to “The InFOCUS Podcast: Nate Adams, WRSA/Huntsville” on Spreaker.
This InFOCUS podcast was first distributed on June 10, 2021.
