Social issues of the day? “Those holes are being filled and are being served by other competitors in the market,” says Darrell Calton, CEO of Iliad Media Group, who made sure that his company’s radio stations in Boise and Twin Falls, Idaho, were a “safe space.”
He also made it clear that he wanted a group of stations that served a populace “from birth to death,” as he is in a business to matchmake — connecting clients with consumers.
That’s helped make Iliad the No. 1 radio station group in Boise for the 15th consecutive ratings period.
Is there a secret recipe for Iliad’s ratings and revenue success in a crowded marketplace where two publicly traded companies and a big privately held West Coast operator are competitors? Find out in this InFOCUS Podcast, presented by dot.FM, originally presented August 17, 2023.
Listen to “The InFOCUS Podcast: Darrell Calton” on Spreaker.
