The Connected Car and radio’s place on the dashboard of vehicles today and tomorrow has turned out to be a hot topic at the 2022 NAB Show.
Before RBR+TVBR Editor-in-Chief Adam R Jacobson even got to the Las Vegas Convention Center to cover the show over four days, Radio was front and center — not from any out-of-home advertising, but rather from the in-dash radio in the blue Toyota Corolla driven by “Joseph” for Lyft and Uber.
Adam chatted with Joseph about his radio consumption on the 8-minute drive to the convention center, and we’ve shared it with to demonstrate, once again, that Radio has a unique connection to the consumer. In this case, Joseph likes the “randomness” of local FM radio.
Find out more in this fresh InFOCUS Podcast, presented by dot.FM.
Listen to “The InFOCUS Podcast: 2022 NAB Show Edition” on Spreaker.
