The Chief Officer for Distribution and Content Strategy at GAM Media, a general entertainment, family-friendly cable network known as “Great American Media,” has been selected to serve as SVP/Affiliate Distribution and Marketing at The CW Network.
Earning the role at the Nexstar Media Group-controlled broadcast TV network is Erin McIlvain. She’ll be responsible for managing the network’s distribution and overseeing affiliate relations with its station group partners.
McIlvain will begin her new duties immediately and reports to Nexstar Media Group President/Chief Distribution and Strategy Officer Dana Zimmer and Dennis Miller, President of The CW Network.
McIlvain’s resume includes roles at DISH Network, Charter Communications, and as EVP/Distribution and Content Strategy for Crown Media Holdings, owner of the Hallmark channels. It is that background that led her to join GAM Media.
“Erin is a strategic thinker with tremendous experience in the multi-channel distribution business and affiliate relations,” said Zimmer. “She has a keen understanding of the linear broadcast, cable, digital, and streaming world, and has a great reputation with our clients. We are excited to have someone of Erin’s caliber join our team and I look forward to working together to raise the bar on CW affiliate matters.”
Commenting on her new role, McIlvain said, “The CW Network and Nexstar’s portfolio of media assets make for an unbeatable combination, and I’m excited to be joining a network that is incredibly innovative in its approach to programming and determined to forge collaborative relationships with its affiliate partners. There are a lot of opportunities to continue expanding The CW’s reach and I am eager to get started.”
