GOSSIP GIRL saw big increases across the board from last week, up 23% in total viewers (1.6M), up 20% in A18-34 (1.0/3), and up 13% in both A18-49 (0.8/2) and W18-34 (1.5/4).
90210 was up 7% from last week in total viewers (1.5M) and up 11% in A18-34 (0.9/3) while holding steady in A18-49 (0.7/2) and W18-34 (1.0/3)
MONDAY-Primetime*
02/21/2011-02/21/2011
LIVE PLUS SAME DAY
BY HALF HOUR
CW A18-34 W18-34 A18-49
07:30 1.0/4 1.2/4 1.1/3
08:00 0.9/3 1.0/3 0.7/2
08:30 0.8/2 1.0/3 0.7/2
09:00 1.0/3 1.5/4 0.8/2
09:30 1.0/3 1.5/4 0.8/2
08-10 0.9/3 1.2/3 0.7/2
CBS A18-34 W18-34 A18-49
07:30 0.9/3 1.1/4 1.5/5
08:00 2.7/8 3.0/9 3.6/10
08:30 1.7/5 1.8/5 2.8/7
09:00 1.7/5 1.8/5 3.0/8
09:30 1.8/5 2.2/6 3.2/8
10:00 1.8/5 2.0/6 2.8/7
10:30 1.7/5 1.8/6 2.7/8
08-11 1.9/6 2.1/6 3.0/8
ABC A18-34 W18-34 A18-49
07:30 1.1/4 1.5/5 1.7/5
08:00 2.7/8 3.9/11 3.1/8
08:30 2.8/8 4.1/11 3.2/8
09:00 3.1/9 4.6/13 3.4/9
09:30 3.3/10 4.9/13 3.7/9
10:00 1.9/6 2.6/8 2.7/7
10:30 1.7/5 2.3/7 2.5/7
08-11 2.6/8 3.7/11 3.1/8
NBC A18-34 W18-34 A18-49
07:30 0.8/3 1.0/3 1.4/5
08:00 1.3/4 1.2/3 1.7/5
08:30 1.3/4 1.2/3 1.7/4
09:00 0.9/3 0.7/2 1.2/3
09:30 0.9/3 0.6/2 1.2/3
10:00 1.0/3 1.2/3 1.7/5
10:30 1.0/3 1.2/4 1.7/5
08-11 1.1/3 1.0/3 1.5/4
FOX A18-34 W18-34 A18-49
07:30 1.5/5 1.5/5 1.6/5
08:00 3.0/9 3.3/10 3.4/9
08:30 3.2/9 3.5/10 3.6/9
09:00 1.7/5 1.9/5 2.3/6
09:30 1.4/4 1.6/4 2.0/5
08-10 2.3/7 2.6/7 2.8/7
BY FULL HOUR
8-9 A18-34 W18-34 A18-49
CW 0.9/3 1.0/3 0.7/2
CBS 2.2/7 2.4/7 3.2/8
ABC 2.8/8 4.0/11 3.1/8
NBC 1.3/4 1.2/3 1.7/4
FOX 3.1/9 3.4/10 3.5/9
9-10 A18-34 W18-34 A18-49
CW 1.0/3 1.5/4 0.8/2
CBS 1.8/5 2.0/5 3.1/8
ABC 3.2/9 4.8/13 3.6/9
NBC 0.9/3 0.7/2 1.2/3
FOX 1.5/4 1.7/5 2.1/6
10-11 A18-34 W18-34 A18-49
CBS 1.7/5 1.9/6 2.7/8
ABC 1.8/6 2.4/7 2.6/7
NBC 1.0/3 1.2/4 1.7/5
8-10 A18-34 W18-34 A18-49
CW 0.9/3 1.2/3 0.7/2
CBS 2.0/6 2.2/6 3.1/8
ABC 3.0/9 4.4/12 3.3/9
NBC 1.1/3 0.9/3 1.4/4
FOX 2.3/7 2.6/7 2.8/7
(source: The CW)
