The CW Network says it saw the largest primetime viewership increases (on a percentage basis) of any network in women 18-34 for the week of 9/24/07 once DVR playback was included, according to Nielsen Live Plus Seven Day ratings.
Overall, The CW’s primetime weekly average was bolstered 22% in women 18-34 (1.80rtg v. 1.48rtg) and 19% in adults 18-34 (1.45 v. 1.22) according to Nielsen live-plus 7 day ratings vs. live only viewing. "Gossip Girl," "America’s Next Top Model," "Beauty and The Geek," "Reaper" and "Smallville" all benefited substantially from DVR usage, gaining 22-37% additional viewers who recorded and watched the shows within 7 days of its live broadcast.
