‘The Bachelorette’ earned second place against competition


ABC qualified as most-watched TV network for the 10th consecutive week (all 4 Mondays of the May Sweep).  ABC built its overall Monday audience from the year-ago night for the 9th time in 10 weeks. 

From 8-9pm, ABC’s Monday finale of Dancing with the Stars ranked #1 in its time period among both Total Viewers and Adults 18-49 for the 10th week in a row (on each telecast of its 10th Season), leading its nearest competition by 10.7 million viewers (19.1 million vs. 8.4 million – Fox’s 24 series finale) and by 18% in Adults 18-49 (4.0/12 vs. 3.4/10 – CBS’ How I Met Your Mother/Rules of Engagement).  The ABC dancing performance show qualified as Monday’s most-watched television series overall for the 10th week running.  Based on final projections, DWTS generated its most-watched season ever.

From 9-11pm, the 6th-season premiere of The Bachelorette earned second place against its broadcast competition among Total Viewers (9.2 million viewers) and Adults 18-49 (2.8/8), while ranking #1 in its 2-hour slot among its core audience of Women 18-34 (3.8/11).   

In addition, The Bachelorette finished as the #1 TV series in the 10 o’clock hour, beating the season finale of CBS’ veteran drama, CSI: Miami among Adults 18-34 (2.4/7 vs. 2.3/7), Women 18-34 (3.8/11 vs. 2.9/8) and Women 18-49 (4.2/11 vs. 3.9/10).  Retaining nearly all of its DWTS lead-in (97%) among Women 18-34 (3.8/11 vs. 3.9/12), The Bachelorette posted ABC’s highest rating in the time-slot in 6 weeks – since 4/12/10.   The Bachelorette was up over its year ago season premiere by 6% in Total Viewers (9.2 million vs. 8.7 million on 5/18/09).

(source: ABC)