Thanks To Tech Spend, U.S. Ad Market Forecast Surges


Based on its analysis of media owner’s financial reports, MAGNA has determined that the U.S. net advertising revenues grew by 7.6% in the first half of 2019, to $107 billion — accelerating further on an already strong market in 2018.

The growth was fueled, MAGNA says, by tech spend. Local TV is struggling.

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