BURBANK, CALIF. — A collection of Local Now free ad-supported streaming television channels have added distribution via The Roku Channel, thanks to an agreement signed between the platform and Local Now parent Allen Media Group.
“With The Roku Channel being a top 3 app on the Roku platform, this partnership brings Local Now’s real-time local news, weather, traffic sports and lifestyle content to one of the largest streaming platforms on the planet,” AMG noted.
This brings 10 city-specific Local Now channels to The Roku Channel, inclusive of Birmingham-Tuscaloosa, Ala.; Columbus, Ohio; Greenville-Spartanburg-Asheville; Indianapolis; Kansas City; Louisville; Las Vegas; Memphis; New Orleans; and Salt Lake City.
The Local Now FAST channels are produced by a team of technologists and journalists and feature 24/7 news powered by the Local Now newsroom, a nationwide local affiliate network, strategic news partners and proprietary news technology that generates 500,000 video stories per day.
“By partnering with hundreds of news organizations and entertainment providers, Local Now offers a wide variety of content that is continuously updated to reflect the needs of local communities,” AMG says.
The Local Now FAST channels programming lineup is updated throughout the day with original news stories, reports from newsrooms across the country and curation from hundreds of news and entertainment partners. Local Now FAST channels also incorporate curated content from local news partners including ABC, CBS, Fox and NBC.
Byron Allen, Founder/Chairman/CEO of Allen Media Group, commented, “This partnership with Roku allows Local Now to fulfill our mission of delivering free, localized streaming content to their millions of subscribers.”
In addition to the 10 newly launched Local Now FAST channels, The Roku Channel continues to carry Allen Media Group channels including HBCU Go and theGrio.
Roku users also have access to the full portfolio of AMG apps, including Local Now, The Weather Channel, HBCU Go and Sports.TV.
