The individual who serves as EVP of Local Media Sales at TelevisaUnivision has been elected to serve as Vice Chair of the Television Bureau of Advertising (TVB).
While he immediately takes the role, he will formally succeed the TVB’s Chair in January 2025.
That’s when Scripps Media VP of Sales for Local Media Missy Evenson will relinquish the post.
“Antonio’s incredible experience and forward-thinking mindset is exactly what we need going forward. He’s an industry leader and a fierce advocate of the power of local broadcast TV,” said Steve Lanzano, TVB President and CEO, said of TelevisaUnivision’s Antonio Roman.
Commenting on her pending departure from the television industry sales advocacy association, Evenson said, “I’m grateful for my time as TVB Chair and know Antonio is the right person to step into this role to help advocate and drive the local broadcast TV industry forward.”
Roman commented, “As we continue to focus on the power of localism to serve the Hispanic community across the country, I’m looking forward to bringing my experience as a local ad sales leader to TVB. Their research and initiatives have given us powerful tools to navigate the challenging and exciting waters of an evolving media industry.”
Roman took over local ad sales for TelevisaUnivision last year and has spent more than three decades in the company, formerly in the role of Regional President for the Eastern Region of TelevisaUnivision.
