A Wieser View On Televisa-Univision? Hey, Big Spender


Spanish-language content was in focus last week with the blockbuster news that Univision Communications would be merging with Mexico-based Televisa, combining the struggling operator’s content operations with Univision — a key recipient of its programming.

GroupM’s Global President of Business Intelligence, Brian Wieser, was compelled to take a close look at the deal.

His assessment? “With a similar scale among Spain’s dominant media owners and significant investment in related content from Netflix, ViacomCBS, Disney and others, significantly increased investment will likely be required to accomplish stated goals.”

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