Telemundo launches reality contest with built-in sponsors


TelemundoOne way to guarantee that a new program will generate some cash is to involve sponsors from the get-go, and that is precisely what Telemundo is doing with its new singing contest “Yo Soy El Artista.”

Lucero will host what Telemundo is calling a “revolutionary” contest, which kicks off 9/14/14. It will be distributed to audiences in both the US and Latin America over various Telemundo platforms.

Telemundo’s partners in the venture are Toyota, Revlon and T-Mobile.

“At Telemundo, we are dedicated to delivering to our audience the most compelling and cutting-edge reality programming on television,” said Mike Rosen, Executive Vice President of Advertising Sales, NBCUniversal Hispanic Group. “Our partnerships with Toyota, T-Mobile and Revlon will introduce a brand new take on the music competition format, with unique and unprecedented opportunities to connect with consumers as they join us in our quest to discover the world’s next great performing artist.”

All three sponsors will have an active role in the program, and the program will also be used to cross-promote other Telemundo offerings.
Telemundo is part of the Comcast universe of media properties.