RBR+TVBR INFOCUS
With an unprecedented situation unfolding in Houston, delivering pertinent news and information is essential to a media operation. TEGNA, the company formerly known as Gannett prior to the spin-off of the legacy media company’s newspaper arm, was dealt a particularly devastating blow midday Sunday: Severe devastation at its CBS affiliate in Houston, KHOU-11, was seen.
Extensive flood damage due to Hurricane Harvey forced all to evacuate. The broadcast TV station was paralyzed: Its studios were effectively gone. KHOU’s broadcast signal then went down after relying on reporters in the field to keep the station from going dark.
What happened next is a testament to how other TEGNA stations, and its local competitors, pitched in to keep the news flowing as matters only get worse in the nation’s sixth-largest metropolitan area.