With the data from The Nielsen Company in hand and adjusted for time zone differences, NBC Sports has declared that Sunday’s Super Bowl, in which the New York Giants defeated the New England Patriots, 21-17, was the most-watched television program in US history and the highest-rated Super Bowl in 26 years.
Super Bowl XLVI was seen by a record 111.3 million viewers (6:31-9:58 p.m. ET), topping last year’s 111.0 for Super Bowl XLV on Fox and is the biggest audience to watch a television program ever in this country.
MOST-WATCHED PROGRAMS IN U.S. TELEVISION HISTORY
1. 111.3 Million – Super Bowl XLVI, NBC (Sunday’s Game)
2. 111.0 Million – Super Bowl XLV, Fox
3. 106.5 Million – Super Bowl XLIV, CBS
4. 106.0 Million – M.A.S.H. Finale, CBS
5. 98.7 Million – Super Bowl XLIII, NBC
HIGHEST-RATED SUPER BOWL IN 26 YEARS: The game earned a 47.0 rating and a 71 share, a gain of two percent from last year’s 46.0/69 for Super Bowl XLV and is the highest-rated Super Bowl since 1983 (Bears-Patriots, Super Bowl XX, 48.3/70). The 47.0 rating is the 6th highest in Super Bowl history.
The game drew a 40.5 rating in the advertiser-coveted Adult 18-49 demographic, the highest for a Super Bowl in 15 years (41.2 for Super Bowl XXX on Jan. 28, 1996)
HIGEST-RATED SUPER BOWLS:
1. 49.1/73 – Super Bowl XVI, CBS
2. 48.6/69 – Super Bowl XVII, NBC
3. 48.3/70 – Super Bowl XX, NBC
4. 47.2/67 – Super Bowl XII, CBS
5. 47.1/74 – Super Bowl XIII, NBC
6. 47.0/71 – Super Bowl XLVI, NBC (Sunday’s Game)
T7. 46.4/71 – Super Bowl XVIII, CBS
T7. 46.4/63 – Super Bowl XIX, ABC
9. 46.3/67 – Super Bowl XIV, CBS
10. 46.0/69 – Super Bowl XLV, Fox
VIEWERSHIP GROWS THROUGHOUT THE GAME: The viewership and rating grew throughout the game and peaked at a 117.7 million viewers and a 50.7/72, respectively, from 9:30-9:58 p.m. ET in the fourth quarter when Eli Manning led the Giants on a game-winning drive.
HALF HOUR VIEWERSHIP (Times ET):
6:31-7, 99.2 million
7-7:30, 107.9 million
7:30-8, 110.9 million
8-8:30, 114.0 million
8:30-9, 114.3 million
9-9:30, 115.4 million
9:30-9:58, 117.7 million
HALF HOUR RATINGS (Times ET):
6:31-7, 42.5/69
7-7:30, 45.5/71
7:30-8, 46.4/71
8-8:30, 47.4/70
8:30-9, 47.7/70
9-9:30, 48.9/70
9:30-9:58, 50.7/72
HALFTIME SHOW FEATURING MADONNA IS MOST-WATCHED EVER: NBC Sports says the halftime performance by Madonna (8-8:30), was seen by 114.0 million viewers, nearly four million more than last year’s performance featuring the Black Eyed Peas (110.3 million), and is the most-watched Super Bowl halftime show featuring entertainment ever (dating back to 1991).
The halftime viewership 18.3 million more than NBC’s last Super Bowl with Bruce Springsteen (95.7 million).
The halftime show earned a 47.4 household rating, six percent higher than last year (44.7/68) and is the highest-rated halftime show featuring entertainment ever.
“THE VOICE” GETS SUPER BOWL BOOST: The season two premiere of “The Voice” that followed the Super Bowl averaged a 16.3 rating in adults 18-49 and 37.6 million viewers overall, making it the highest-rated entertainment program in 18-49 in six years, since ABC’s “Grey’s Anatomy” post-Super Bowl telecast on February 5, 2006 (16.5). “The Voice” is up versus last year’s post-Super Bowl telecast of “Glee” by 47 percent in 18-49 (16.3 vs. 11.1) and up one percent versus the 2010 post-Super Bowl telecast of “Undercover Boss” (16.3 vs. 16.2).
BOSTON SETS LOCAL MARKET RECORD: The rating in Boston was the best ever for an NFL game in that market (56.7/81) topping the previous high of 56.1/78 for Super Bowl XXXVI (56.1/78 on Fox).
The New York market registered a 49.7/74, the second-highest overnight for an NFL game in that market, trailing only the 53.4/72 for Super Bowl XXI, the Giants first-ever Super Bowl. By comparison, New York registered a 44.9/67 for Super Bowl XLII, the last time they were in the big game.
The host market of Indianapolis registered a 56.4/79 overnight rating, the second-best overnight for a host market only trailing Jacksonville (58.9/77) for Super Bowl XXXIX).
TOP 10 METERED MARKETS FOR SUPER BOWL XLVI:
1. Boston, 56.7/81
2. Indianapolis, 56.4/79
3. Norfolk, 54.2/73
4. Columbus, 54.1/72
5. New Orleans, 54.0/72
T6. Nashville, 53.5/74
T6. Jacksonville, 53.5/70
8. Buffalo, 52.9/72
9. Kansas City, 52.1/73
10. Milwaukee, 52.0/73
*New York ranked 18th with a 49.7/74
