Stringr Ties With Google For 2020 Election Coverage


Video content marketplace Stringr is partnering with Google to provide news organizations with nationwide video coverage of the 2020 U.S. presidential election.

It’s thanks to a partnership with Google News Initiative, which will allow Stringr to supply national and local news organizations of all sizes with broadcast, digital, and raw video content to supplement their election coverage efforts.

Networks that have signed on as launch partners include FOX Television Stations, News Press & Gazette and Flood Communications.

The types of video news packages digital publishers are receiving include:

  • Broadcast – Political packages that include a voiceover for newscast networks

  • Digital – Political packages edited specifically for digital distribution that include captions

  • Raw – Raw video assets of various events that can be edited by the organization

Stringr is supplying news organizations with one broadcast and one digital segment per day and two or more pieces of raw content depending on the number of events taking place.

“The 2020 election is unique in the sheer number of candidates competing for the nomination,” said Lindsay Stewart, CEO, and Co-Founder of Stringr. “The reality is, however, that major news organizations only have the resources to follow a handful of those on any given day, and smaller news organizations fewer still. Our partnership with Google News Initiative helps news organizations ensure all voices are heard, with a quality and cost-effective solution to deliver the most important stories to viewers during the election.”