Strike Out: Ad Spend Toward New Programming Sinks to Pandemic Levels


As the SAG-AFTRA and WGA strikes continue, the work stoppages have made an immediate impact on ad spending — from new vs. repeat entertainment programming to upfront discussions.

How much of an impact has this had? The owner of Standard Media Index, Lumina, and SQAD finds that June 2023 marked the third lowest month in nearly seven years for proportion of spend against new entertainment programming (20.9%) versus repeat entertainment programming (79%).

It is the lowest dip in share since the pandemic.


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