NEW YORK — Roku has signed an agreement that allows it to use iSpot’s “Outcomes at Scale” product for the explicit intention of optimizing off outcomes.
As Roku sees it, the bigger partnership with iSpot can help brands achieve “more accountable, performance-focused campaign results on the Roku platform.”
Specifically, the integration means Roku advertisers can now use iSpot-attributed outcomes to track ROI, adjust creative strategies, and drive clear business results, such as web conversions.
Roku notes that early testing with SimpliSafe showed strong results, including a 23% increase in leads and a 31% increase in website visits (optimized group vs. control).
“This advancement with Roku and iSpot gives us a powerful way to ensure our advertising spend works as effectively as possible,” said Courtney Strauss Manning, the Manager, Media & Customer Acquisition at SimpliSafe. “Our test campaign delivered positive results, showing significant gains across key performance indicators among the Roku audience. This partnership is clearly improving the effectiveness and efficiency of our media investments.”
The optimization features build on the data and measurement partnership first announced in Spring 2024.
“Our expanded partnership with iSpot represents an important step in our mission to give advertisers the most effective and measurable streaming advertising solutions,” said Roku Senior Director of Strategic Advertising Partnerships Miles Fisher. “By integrating iSpot’s attribution directly into our optimization algorithms, we’re enabling brands to achieve even stronger outcomes on the Roku platform.”
