There’s a new leader on the Spot Ten TV report from Media Monitors.
And, just in time for the holiday shopping season, it is the biggest retailer in the U.S. that is strutting its stuff.
The latest report, shown below, puts Walmart at the top thanks to a new campaign that debuted in the week leading up to Halloween.
That activity pushed last week’s leader, eczema care product Dupixent, all the way down to No. 10.
In between, there’s strong activity from GEICO and Liberty Mutual Insurance, while the QSR leader is, again, McDonald’s.
In the Spot Cable report for the week ending October 31, Walmart also makes a big statement, soaring from No. 77.
