A tool and equipment retailer gaining more everyday customers is continuing to build its brand awareness, and sales growth, through the use of Spot Cable. And, that use again tops that of any other advertiser.
Indeed, Harbor Freight comes out on top, based on play count, in the latest Spot Ten Cable report from iHeartMedia-owned Media Monitors.
Harbor Freight’s spot play count is nearly 12,000 higher than that of QSR leader Burger King, which takes a solid second place after finishing on top last week,
Meanwhile, paint brand Sherwin-Williams is stepping it up against PPG and other competitor brands with an effort in which nearly 52,000 spots were seen on the cable channels measured by Media Monitors for the week ending June 15.
How does the Spot Ten report compare this week?
the story here is once again about accident attorney specialist Morgan & Morgan; pharma brands such as Dupixent, Tremyfa and Skyrizi; and auto insurers Progressive and Liberty Mutual Insurance.
