When it comes time to tally up all of the spot plays seen across 2026, Liberty Mutual Insurance will undoubtedly be at or near No. 1 at Spot Cable, and a contender for the overall top spot when including Spot TV.
In recent weeks, however, the Spot Ten Cable crown has been taken by a brand that until recently had been largely quiet with its marketing efforts. That’s what makes Coca-Cola‘s Spot Cable activity noteworthy, and last week’s spot play totals are certainly headline-making.
As seen below, the heritage soft drink brand was easily No. 1 ahead of top auto insurance brand Liberty Mutual, by play count.
It makes Coca-Cola instantly dominant in its category, ahead of the FIFA World Cup tournament being staged across North America.
Meanwhile, Burger King is noticeably active, while Sensodyne ramps up its spot cable effort in a big way — just as it is in Spot TV (see below).
How does the Spot Ten TV report compare for the week ending May 24?
Here, Lahaina, Maui resident John Morgan’s accident attorney specialty firm is again the big No. 1, with Morgan & Morgan accounting for 47,135 spot plays on the National Spot Ten TV report.
Liberty Mutual and Progressive are No. 2 and No. 3 by play count, respectively, as a new effort from pharma brand Caplyta places it in between Dupixent and Skyrizi.
