Sparrow Flies To iHeart HQ For MC Sales Post


JACKSONVILLE — The Market President for iHeartMedia’s Jacksonville, Fla., station group has just been elevated to a key corporate-level sales post at the audio media company.

It’s a role that will see her report to Multi-Market Partnerships President Julie Donohue, as this 20-year iHeart vet takes on the new role of SVP/Multicultural Sales for the Markets Group.

Taking the role: Nicky Sparrow.

With the promotion, Sparrow will lead multicultural ad sales revenue for the Markets Group division. “Sparrow will apply her deep knowledge of multicultural audiences and strong relationships with multicultural ad agencies and brands to build, drive, influence and execute strategic multicultural initiatives across the iHeartMedia sales organization,” iHeartMedia said.

Donohue commented, “Nicky continues to demonstrate strong leadership skills and with her expansive experience, expertise in sales and vision for creating an innovative, strategic focus on our multicultural audiences, I am fully confident she is the person to lead our multicultural sales efforts.”

Sparrow says she’s “thrilled for this next step in my career. I’ve been with iHeartMedia for more than 20 years, and I can’t wait to take my experience and strong relationships with partners and advertisers to further deliver and create innovative and effective multicultural opportunities for our consumers that will not only grow our portfolio of assets, but represent and truly connect with our diverse audiences.”

Sparrow began her career at iHeartMedia as a sales representative in 1999, in Tupelo, Ms. She later rose to General Sales Manager, and in 2005 moved to Tallahassee to become Director of Sales. In 2008, she was promoted to GSM of iHeart/Jacksonville. After shifting to Memphis in 2011 as DOS and, later, taking the SVP role for iHeart/New Orleans, she returned to Jacksonville in January 2016 to serve as Market President.