For groups such as the American Television Alliance (ATVA) and small-market and independent MVPD association ACA Connects, retransmission fee increases are nothing but trouble for cable TV service providers, which must pass on these additional costs to their customers. For broadcast station and cable network owners, it is fair compensation for television programming MVPDs profit from, as the bulk of their subscribers tune to over-the-air channels.
Such is the tug of war over retrans. And, it’s not likely to get any smoother soon, given the latest analysis released on Monday from S&P Global Market Intelligence.