Nielsen Snatches Sorenson Assets, Inks NPD Pact


Sorensen Media has cut its teeth by offering technology that “enables the future of television for broadcasters, advertisers, TV manufacturers, and most importantly, the viewers.”

This caught the attention of Nielsen, which had a particular interest in Sorensen’s addressable TV ad platform. As such, it put in a bid for Sorensen, which was founded in 1995 in Utah but by October 2018 was mired in a U.S. Bankruptcy Court proceeding that turned out to be less favorable than those seen recently by iHeartMedia or Cumulus Media.

On Dec. 23, 2018, Sorensen’s assets were put up for bid by the Bankruptcy Court.

Guess who now owns Sorensen?

The audience measurement giant that also has a new alliance with The NPD Group — a major development for marketers and advertisers.

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