“Sonrise” hits 100 affiliate mark


United Stations Radio Networks announced it’s nationally syndicated program, “SONRISE,” has landed its 100th affiliate. With the addition of Cumulus Broadcasting’s Adult Contemporary station, WRRM, Cincinnati, the show scores a major market affiliate and hits that milestone at the same time. 

Sonrise was started in 1994 by programmer Kevin Peterson when he recognized that the popularity of certain Christian or “Positive Music” artists and tracks was creating an appetite for that music on Sunday mornings at secular mainstream CHR  stations.   After a brief period of self-syndication, Peterson struck a deal with United Stations and the show went into national distribution in 1996.