The Southern California Broadcasters Association has added a new auto-focused section to its quarterly market guidance report.
Media buyers and agencies look to the quarterly report for trends and guidance and the financial information can be useful for executives nationwide.
Early indicators suggest an equally strong fourth quarter for SoCal auto dealers, groups and manufacturers.
With 34 new models being introduced in 2015, continued low interest rates for financing, attractive year end lease offers, and seasonally lower gas prices, the SCBA looks to a 5.4% growth rate for Q4 2015.
Within the next 75 days, all new vehicle models will be competing for Southern California new vehicle buyers and the competition in radio’s largest advertising category will be intense among manufacturers and their dealers.
