It could be a genius move – NBCUniversal has a way to not only entertain the people waiting in line to get into the studio for a “Saturday Night Live” taping, it has a way to let the rest on America in on the fun and get a sponsor for it – Honda — to boot.
“Saturday Night Line” will be hosted by Michael Antonucci.
The opportunity for fun with the people in the standby line will be ample – some wait there for days.
Describing the show, they said, “Honda will provide the rolling venues for ‘Saturday Night Line,’ where the Honda CR-V and HR-V crossover may even get pulled into the comedy. Both vehicles offer spacious, functional, high-tech interiors with plenty of space and versatility for multiple passengers, creating the perfect sets for the ‘Saturday Night Line’ shenanigans.”
The show will be available at NBC.com, Hulu.com and Video-on-Demand Platforms.
RBR+TVBR observation: Will this format work? Who knows, but it has every chance to, and as far as designing an experiment goes, it’s fabulous.
This baby digital program is tied on to a legendary broadcast program, and it comes with a sponsor to help foot production costs.
To our mind, this is a superb example of taking what you have and finding a thinking-out-of-the-box way to get a digital bang from it.
Hopefully this example will loosen the thinking of all broadcasters looking to build their digital income stream.
