A Tool For Greater Ad Impact At Radio, TV



It’s no secret that broadcast media’s revenue streams have new tributaries designed siphon dollars from the great lake of local digital that has swelled in a swift amount of time.

But, what if reaching consumers through a digital medium — say, e-mail — was a challenge for your radio or TV station or for a medium or small-business client?

A Broward County, Fla., digital marketing company has a solution. It worked for newspapers. Now, it believes it’s on track to work for broadcast media, too.

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