NEW YORK — Sports representation and marketing agency Athletes First has signed an agreement with Sinclair that creates a collaboration that will tie events and talent with Sinclair and its AMP Sports portfolio of digital content and original podcasts.
As part of the agreement, Sinclair will serve as the exclusive sports media partner for two of Athletes First’s signature live events, including Athletes First presents The Block, a hospitality and brand activation destination held during the Super Bowl as a shoulder event.
There’s also Athletes First Tailgate Tour, a traveling college football experience in its third season. It brings hospitality, client interaction, and brand integration to major rivalry games across the country.
Sinclair will produce original content and brand activations at the next iteration of The Block—scheduled for San Francisco in February 2026—and host live, original video podcasts from multiple stops on the Tailgate Tour. In addition, event content will be distributed across Sinclair’s sports platforms, maximizing exposure and engagement.
The media partnership also includes the development of original video podcasts for both national and regional audiences, spotlighting Athletes First’s elite roster of athletes.
Playbook REPS played a key role in facilitating the agreement between Athletes First and Sinclair.
