The sports, media, and technology company focused on “the global racket sports ecosystem” and built around iconic tennis stars Andre Agassi and Stefanie Graf has entered into media agreements with Sinclair Television Group and The Tennis Channel.
Under the agreements, Sinclair will receive equity consideration in Agassi Sports Entertainment Corp..
In return, ASE will receive advertising inventory across Sinclair and Tennis Channel’s linear television, digital, and social media platforms.
The agreements, the entities say, “support ASE’s efforts to build brand awareness and introduce fans to its growing slate of planned initiatives.
This includes the Agassi App, “Let’s Play Pickleball and Padel,” the World Series of Pickleball, and merchandise.
Rob Weisbord, COO and President of Local Media at Sinclair, commented, “Racket sports are experiencing tremendous momentum, and we’re excited to partner with Agassi Sports Entertainment as they look to take that growth to the next level. With the power and reach of Sinclair and Tennis Channel, we have an incredible opportunity to introduce more fans to ASE’s planned innovative platforms, events and experiences, while participating in the company’s expected long-term growth through our equity investment.”
“Reaching fans is central to everything we are building at ASE, and these agreements give us a powerful way to do it,” said Ron Boreta, Chief Executive Officer of ASE. “Sinclair and Tennis Channel are trusted names in sports media, and we are pleased to work with them as we bring our products, platforms, and events to a wider audience.”
