DELRAY BEACH, FLA. — A Sinclair-owned MVPD-distributed offering and its streaming-only sibling will continue to serve as the exclusive homes of WTA tennis in the U.S. for the next several years, thanks to a new media rights deal announced on Wednesday.
WTA Ventures and Tennis Channel agreed to a new six-year media rights agreement, ensuring that Tennis Channel platforms will continue to be the exclusive domestic home of WTA tennis through 2032.
The MVPD-distributed Tennis Channel is joined by streaming network TennisChannel 2, along with a dedicated app and website TennisChannel.com.
The deal covers all WTA 1000, 500 and 250 events (except tournaments in the United States) through to the season-closing WTA Finals.
Following the new agreement, WTA Ventures and Tennis Channel will work together to continue to enhance and innovate coverage of women’s tennis, engaging fans and promoting the game to new audiences, the entities said. “These combined efforts will build on the launch of the WTA’s bold new brand identity and the strong growth of women’s tennis in the United States, where live WTA viewership on Tennis Channel continues to grow in 2025 on top of the prior increase in 2024,” WTA and Tennis Channel said.
Under the new deal, Tennis Channel “will continue to broaden exposure and ensure parity of coverage between the women’s and men’s tours, as well as increase distribution as part of its strategic growth and expansion across digital and streaming platforms,” led by its new Chairman and CEO Jeff Blackburn.
“The WTA has been an important part of Tennis Channel since our first days on air. We couldn’t be happier to extend this partnership into the next decade,” said Blackburn. “Women’s tennis is one of the most thrilling products in sports and the tour has never been stronger than it is right now. Tennis Channel looks forward to developing innovative ways to attract and entertain new fans — and to keep building on this momentum with Marina and her team.”
IMG acted as an advisor to WTA Ventures through the deal process.
