Simulcast scores big numbers

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Saturday’s big NFL primetime game which saw the New England Patriots complete a perfect season by defeating the New York Giants was the week’s #2 show in the ratings…and #3 as well. The CBS simulcast of the coverage originating from the NFL Network edged out the identical simulcast (except for some of the commercials) on NBC. But the Peacock net had the week’s #1 with its exclusive Sunday primetime NFL broadcast of Tennessee at Indianapolis. Combined, of course, the CBS-NBC simulcast would have been far and away the most watched show of the week, not to mention adding in the folks who watched on the originating cable net.
For the week, the unusual football broadcast helped make CBS the top network in Households, while NBC claimed the 18-49 demo. For HH the Eye net had a 5.3 rating and 10 share, followed by NBC 5.1/9, Fox 3.8/7, ABC 3.3/6, Univision 1.5/3, CW 1.1/2, MyNetworkTV 0.7/1, Telemundo 0.5/1, Ion 0.4/1, TeleFutura 0.3/1 and Azteca America 0.1/0.


For the key 18-49 demo, it was NBC, CBS, Fox, ABC, Univision, CW, a tie by Telemundo and MyNetworkTV, TeleFutura, and a tie by Azteca America and Ion.

Here are the week’s top 20 shows.

Nielsen Television Index Ranking Report

Network primetime (Live + SD) week of 12/24/07 – 12/30/07

Rank

Program

Network

Rating

Share

Audience (000)

1

NBC SUNDAY NIGHT FOOTBALL

NBC

9.7

16

15802

2

NFL SAT NIGHT SPECIAL(S)

CBS

8.7

15

15679

3

60 MINUTES

CBS

7.7

13

12393

3

NBC NFL SPECIAL 12/29(S)

NBC

7.7

13

13228

5

CSI

CBS

7.0

12

10686

6

WITHOUT A TRACE

CBS

6.9

12

10543

7

SUNDAY NIGHT NFL PRE-KICK

NBC

6.3

11

10381

8

CSI: NY THURSDAY 8PM SP(S)

CBS

6.0

10

9492

9

AMAZING RACE 12

CBS

5.9

9

9685

9

CRIMINAL MINDS – 8PM SPC(S)

CBS

5.9

10

8970

9

LAW & ORDER:SVU10P12/26(S)

NBC

5.9

11

8692

12

DEAL OR NO DEAL 12/25(S)

NBC

5.8

12

9778

13

OT, THE

FOX

5.7

10

8790

14

LAW AND ORDER:SVU 9P12/26(S)

NBC

5.1

9

7534

15

COLD CASE

CBS

5.0

8

7547

16

LAW AND ORDER:SVU 12/25(S)

NBC

4.9

10

7595

17

FOOTBALL NT AMERICA PT 3

NBC

4.8

8

7715

18

NBC NFL SP PRE-KICK 12/29(S)

NBC

4.7

9

7983

19

ABC SUN MOVIE OF WK-12/30(S)

ABC

4.6

8

7651

19

SHARK

CBS

4.6

8

6858

Source: Nielsen Media Research