Scripps Solidifies Revenue Posts In Its Local Media Division


The E.W. Scripps Company has named two industry sales leaders to help oversee its Local Media division’s revenue growth strategies.

Both are women: one spent the last five years as the Director of Sales for WTTV-4 and WXIN-TV in Indianapolis under former owner Tribune Media. The other is being promoted from within.

Sarah Jacobs has joined Scripps Local Media as Director of Revenue Strategy.

At the same time, Maggie Drake has been promoted to Senior Director of OTT revenue.

Both roles report to Missy Evenson, VP/Sales for Local Media.

“Sarah and Maggie are energetic leaders who are passionate about the future of broadcast and digital media,” said Evenson. “We are thrilled to have Sarah’s experience on our leadership team as we continue to evolve our revenue strategy. Maggie’s in-depth OTT expertise also will continue driving momentum on the OTT side of the business for Local Media.”

In her role as director of revenue strategy, Jacobs will oversee revenue strategy for a group of Scripps television stations and will be based in Indianapolis.

In 2015, Jacobs helped in leading an affiliate change to CBS at WTTV, leading the sales organization, strategies and modeling for the duopoly. She previously held a sales role at WKRC-TV in Cincinnati.

Drake will be based in Colorado Springs, and will oversee the OTT revenue strategy for Scripps’ portfolio of 60 television stations in 42 markets.

Drake will work with sales teams in local markets to build what Scripps calls “a streamlined approach to offering advertisers Scripps’ comprehensive suite of OTT offerings, including advertising solution Scripps Octane.”

Drake was most recently the Director of Digital Sales for Scripps’ KOAA-TV in Colorado Springs. Prior to that, Drake held several leadership roles at TEGNA, including regional digital director and business development manager.