LONG ISLAND CITY, N.Y. — The E.W. Scripps Company has selected the former Executive Director and head of investment at EssenceMediacom as its next Senior Director of Network Sales.
Based in the City of New York, Madhavi Tadikonda is already on the job, helping to spearhead advertising sales efforts for Scripps’ portfolio of networks across all platforms and brands. She reports to Tony Song, Scripps’ head of network and advanced media sales.
Tadikonda has more than 25 years of experience negotiating and overseeing traditional and digital media investments for more than 100 brands across all platforms.
At EssenceMediacom, Tadikonda oversaw partnerships inclusive of media investment and strategy for such clients as Coca-Cola, Adidas, Target, Airbnb, JPMorgan Chase, Indeed, Bayer, Ally Bank, Nationwide and American Airlines. Prior to that, she held senior Investment roles at Havas Media Group and Canvas Worldwide. She began her career at Bates Worldwide and McCann Erickson and held management positions at The Martin Agency and Initiative.
“Scripps’ diverse portfolio, commitment to innovation and being a leader in women’s sports create incredible opportunities to deliver value for marketing partners,” said Tadikonda, who holds a B.A. in Business Administration from the University of Miami. “I look forward to leveraging my experience to help drive growth and elevate the company’s position in the marketplace.”
