A media executive with more than 10 years of experience in the ever-growing streaming TV space has been added to the sales leadership team at The E.W. Scripps Company to serve as its head of Connected TV sales.
Earning the role is Seth Walters. He’s tasked with leading Scripps’ digital go-to-market strategy and will be asked to help drive long-term Connected TV revenue growth across
the Scripps Sports, ION, Scripps News and local news units.
Walters most recently served as the head of LG Channels in North America at LG Electronics, overseeing LG’s free ad-supported streaming TV service, which on April 29 announced a new distribution partnership with Allen Media Group’s Local Now.
Before that, Walters served as VP of Demand Partnerships at Roku and as President of Modi Media, GroupM’s advanced TV agency. He began his career with Starcom MediaVest Group, where he worked with such brands as Procter & Gamble and Walmart on targeted advertising campaigns.
“Seth is a strategic thinker, innovator and disruptor with proven experience leading high-performing teams through industry transformation,” said Scripps Chief Revenue Officer Brian Norris. “As the Connected TV marketplace continues its explosive growth, Seth’s experience building targeted consumer campaigns for blue chip brands, combined with
his depth of advanced advertising knowledge, will help Scripps develop new opportunities to monetize the rapidly increasing digital impressions being driven to CTV platforms.”
Walters is based in New York.
