South Carolina Public Radio is deepening its engagement with communities across the Palmetto State this year by partnering with other public radio stations across the country in the America Amplified Election 2024 initiative hosted by the leading NPR Member station in Indiana.
“America Amplified” is a program of WFYI in Indianapolis and is funded by a grant from the Corporation for Public Broadcasting to support community engagement journalism in traditionally underserved areas. The initiative builds on a similar project in 2022 to help public media stations provide critical information about voting during the midterm elections.
“America Amplified prioritizes meaningful in-person and online engagement in order to build trust, expand audiences and deepen the impact of public media journalism,” SCPR explains.
In 2024, South Carolina Public Radio will use community engagement journalism practices to combat the spread of misinformation and distrust in media while also sharing audience-focused resources on voting information.
Through this initiative, South Carolina Public Radio “aims to put people, not preconceived ideas, at the center of its reporting process.”
The station will receive training and coaching to map an effective strategy for serving their community, using the Hearken platform to discover what information their broader communities need to confidently participate in the 2024 general election.
Specifically, South Carolina Public Radio will provide in-depth, transparent, and factual coverage of Election 2024 on a national, state and local level, with an eye towards how this election affects South Carolinians in all areas of the state. “Our audience’s needs are at the heart of our work, and our coverage will be guided by their questions and input,” SCPR says.
