On Tuesday, it became known that Ernesto Caballero Acevedo had returned to Spanish Broadcasting System to serve as General Sales Manager of KRZZ “93.3 La Raza” in San Francisco. Now, that station’s two Los Angeles siblings have a new GSM.
Thanks to a promotion from within, Andrew Frausto is now General Sales Manager for KLAX-FM & KXOL-FM in Los Angeles, rising from Local Sales Manager. He became LSM in 2024.
In his new role, Frausto will oversee all sales operations for SBS in Los Angeles, leading local and national revenue initiatives while continuing to drive strategic growth for the company’s radio and digital properties.
“Andrew has consistently demonstrated exceptional leadership, professionalism, and a deep
understanding of our business,” said Rachel Elster, the General Manager of the stations. “Since joining SBS, he has earned the respect of our team, our clients, and our agency partners through his commitment to excellence and results. This promotion reflects both his contributions to our success and our confidence in his ability to lead our sales organization into the future.”
Frausto commented, “I am honored by the opportunity to serve as General Sales Manager for SBS Los Angeles. SBS has built an incredible team and a powerful connection with the Southern California Hispanic community. I look forward to continuing to work with our talented staff and valued partners to drive growth and deliver outstanding results for our clients.”
