SBGI to rep El Mandril Morning Show


sbg / Sun Broadcast Group, Inc.Sun Broadcast Group, Inc. has entered into a national sales rep agreement with SBS’s El Mandril Morning Show, effective immediately. El Mandril, hosted by Ricardo Sanchez, is heard in over 26 markets and is the #1 Spanish format morning show in LA. The deal expands the growing Spanish products being offered by Sun and will include in-show inventory, promotional opportunities, digital streaming, and mobile platforms.

“Since 2008, Sun has been expanding our programming and sales portfolios to answer the calls of both programmers that feel neglected by other syndication and rep firms and our agency partners who are looking for fresh, new ideas that will excite their clients.” said Jason Bailey, CEO of Sun Broadcast Group.  “El Mandril is yet another great solution for all of our partners. Not only is the show amazing, but Ricardo’s personal story is nothing short of remarkable.”

Sanchez, better known as El Mandril (“The Baboon”) was born in Mexico where he literally swept the floors for his first job at a radio station. In 2002, after working his way through the radio ranks in Tijuana, he joined the lineup at KLAX 97.9FM “La Raza” in LA where he is now one of the areas most successful radio personalities: “This is a very important step in my career. To have a company like Sun on my side is huge. I can only see a great future ahead for both of us. I am sure many advertisers will take advantage of this new opportunity to tap into the very coveted Hispanic ‘Spanish speaking’ market.”

El Mandril Morning Show,, airs from 5am-10am Monday through Friday. Along with Los Angeles, it can also be heard in major markets like Chicago, San Francisco, Dallas, San Diego, Milwaukee and Washington, DC. The show is being hailed as one of the fastest growing, most successful Spanish morning shows in the nation.