Salem rebrands “The Apple” to “The Answer” in NYC (audio)


Salem CommunicationsThere is a new lineup, a new attitude, a new name and a new slogan for Salem Communications’ News-Talker in NYC. The Apple (WNYM-AM) became (3/9) AM 970 “The Answer.” The new lineup will feature Bill Bennett’s Morning in America from 5am to 7am, Curtis Sliwa from 7am to 10am, Dennis Miller from 10am to Noon, Dennis Prager from Noon to 3pm, Michael Medved from 3pm to 5pm; Curtis and Jeffrey Lichtman from 5pm to 7pm; and Hugh Hewitt from 7pm to 10pm. This is in addition to a host of great sports programming and cutting edge news coverage from the Salem Radio Network and Fox News Radio.

The changes were announced by Salem’s new VP and Director of the Spoken Word Format, Phil Boyce who joined the company a little over a month ago. “The new name will more accurately reflect who we are and what the benefit is to listening to us. The Answer just popped into my head my first week here, and I couldn’t stop thinking about it. We are the answer to so many questions, from ‘what happened while you slept?’ to ‘is it gonna rain?’ to ‘why am I stuck in traffic?'”

The new imaging will create a hip younger sound for the station, heavy on a New York style attitude. “New Yorkers are slightly jaded, and a little sarcastic, so we wanted the sound of our station to reflect the city we serve,” added Boyce. In describing his collaboration with Voiceover talent Lonnie Perkins, Boyce gushed, “I told him to sound like that ‘Mayhem Man’ commercial for Allstate Insurance.” The new imaging includes new top of hour ID’s, promos, and show opens.


[audio:The-Answer-030912.mp3|titles=Salem’s WNYM]


Listen to the new imaging and audio clip demo, above.