SAG-AI: Key Union Moves To Protect Performers In Digital Age

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From rock ‘n’ roll stars to actors and radio and TV talent who are all members of the SAG-AFTRA union, digital facsimiles of flesh and blood entertainers — and those who are now deceased — has emerged in recent years as a vital topic of concern.


Now, in a move that “ensures performers are protected and empowered” in the era of Artificial Intelligence, the guild has teamed with Ethovox to ensure performers can participate in a consensual A.I. model.

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