FORT LAUDERDALE — He’s widely known as the former Global Strategist and Chief Growth Officer of global advertising industry giant Publicis Groupe and today is working on his second book, “Re-Thinking Work,” which will be published by McGraw-Hill in 2024.
Attendees of the sixth annual Media Ad Sales Summit may just get a taste of what’s to come in that tome from its author, who is confirmed as the opening keynote speaker of the South Florida event scheduled for November 8-10.
Secured for the Summit, which will again be held at the luxurious Conrad Hotel on Fort Lauderdale Beach, is Rishad Tobaccowala.
His address is scheduled for Thursday, November 9 at 9am.
Tobaccowala will share “a powerful roadmap for organizations seeking to transform themselves into future-ready relevance and ongoing success.”
And, he’ll share a few documented cases on organizational leadership success from his first book, “Restoring the Soul of Business: Staying Human in the Age of Data.”
As Matrix sees it, Tobaccowala’s insights “will prove timely and relevant to setting the stage for a mission-critical media marketplace transformation conversation” as the Summit brings together leaders from across the media industry who represent varying verticals, to discuss both the challenges and opportunities the industry currently faces, while aiming to reduce the friction and improve efficiencies when buying and selling advertising.
