A Former Edison Exec Joins Jacobs Media


Fred and Paul Jacobs have a new Research Director to join them at their Detroit-area consultancy Jacobs Media. 

Jason Hollins, a veteran of Edison Research who served as a VP from 2003-2014, has come on board to lead Jacobs Media’ expanding research initiatives in radio and digital media.

“We are proud and excited to bring someone of Jason’s talent and experience to the Jacobs Media team,” said Jacobs Media President Fred Jacobs. “He’s spent nearly two decades working in radio and media research, both broadcast and digital, and has been integral in helping a vast array of companies better understand their current consumers, as well as helping them stay ahead of the curve on emerging media.”

Hollins says he’s always admired the successes Paul and Fred Jacobs have achieved with their clients, the relationships they’ve cultivated and the excellent reputation they’ve built in doing so. “I’m eager to bring my passion and experience in identifying trends, and emerging industries and platforms, to further expand the role research plays in helping Jacobs Media clients succeed now and into the future,” Hollins said.

From 2014-2015, Hollins served as Director of Consumer Insights at Clarion Research.