Five years ago, Ariel Roblin was selected to succeed the retiring Elliott Troshinsky at Hearst Television‘s KCRA-3 in Sacramento. Today, she’s the President and General Manager of KCRA and the co-owned affiliate of The CW serving the sprawling DMA, KQCA-TV.
Roblin is one of the Radio + Television Business Report’s Top Local TV Leaders, and as RBR+TVBR begins the nomination process for 2025 honorees in late August, Editor-in-Chief Adam R Jacobson reconnects with her to get the latest about what’s happening in California’s state capital and across the region.
We also learn why she’s a big fan of Sacramento and excited to be leading a local TV station in this exclusive RBR+TVBR inFOCUS Video Podcast, presented by dot.FM.




